Emerson reid
Emerson Reid

Helping Brokers Exceed Expectations Everyday

Emerson Reid provides resources and solutions for brokers who serve small, mid and large employers across the Mid-Atlantic region. We’ve gathered 375+ dedicated professionals. On average, our employees have held their health insurance license for more than 14 years. A typical team member has been with Emerson Reid for 11 years. We suspect that means they’re happy with their work and our culture. For our broker partners that means they can count on working with seasoned, dedicated professionals they know by name.

Our focus is singular – supporting our brokers by giving them the tools to compete successfully, grow their businesses and their revenue, and to take on new opportunities with confidence. Virtually everything about working with Emerson Reid is designed to drive revenue, growth and success for your business.

Ready For The Next Step?

Contact us to learn more about Emerson Reid and the potential to grow your business.

Markets & Carriers

Established in 1974, Emerson Reid is growing and currently serves brokers throughout NY, NJ, PA, DE, OH and WV.

Brokers are our only clients. As the leading General Agent in this very competitive region, we provide unprecedented access to all of the leading health insurers in each of the states in which we do business.

Medical Carriers
  • Aetna
  • AmeriHealth New Jersey
  • Allied National
  • Allstate
  • Anthem Blue Cross of OH
  • Beazley MEC
  • Capital BlueCross
  • Capital District Physician's Health Plan
  • EmblemHealth
  • Empire BCBS
  • Excellus/Univera
  • Geisinger
  • Healthfirst
  • HealthPass
  • Highmark
  • Horizon BCBSNJ
  • IHC
  • Independence Blue Cross
  • Kaiser Permanente
  • Medical Mutual of Ohio
  • MVP
  • Nippon
  • Oscar
  • Oxford
  • Trustmark
  • United Healthcare
  • UPMC
  • And Many More
Ancillary Carriers
  • Ameritas
  • Delta Dental
  • Equitable (formerly known asAXA Equitable)
  • Guardian
  • Hartford
  • Lincoln Financial Group
  • MetLife
  • Mutual of Omaha
  • Nippon Life Benefits
  • OneAmerica
  • Principal Financial Group
  • Reliance Standard
  • Sun Life
  • The Standard
  • United Concordia
  • Unum
Insured Premium

$4.5 Billion

We currently manage more than 480,000 medical lives with an unsurpassed range of health plan options addressing large, small, mid-range, and even individual solutions.

Ancillary and Medicare are currently our fastest growing market segments and includes dental, vision, disability, DBL/TDB, as well as Specialty (MEC and MV), and Individual Medicare. Our Ancillary Department manages more than 1,000,000 non-medical lives across the Mid-Atlantic region.

Innovative Resources, Powerful Tools & Sensible Solutions

We’ve created a model for the future of the broker industry by regularly checking in with brokers to identify emerging challenges for them and for their clients. We monitor the broader landscape of compliance and reporting, offer innovative low or no-cost health and wellness extras that add competitive services and enhance the overall benefits experience, as well as offering a broad array of HR and related professional services that lend tremendous value to our brokers and vital solutions to their clients.

Vendor Solutions

Exclusive Emerson Reid Resources

While we’ve built many relationships with vendor partners that we’re very proud to offer, we’re also quite proud of the infrastructure we’ve built to ensure our brokers have the tools they need to compete.

My Benefit Advisor (MBA) gives brokers ALL the capabilities to sell to larger employer groups. MBA provides consulting, planning, management and administrative resources to grow your business without overloading your current team.

My Benefit Advisor

Market Intelligence keeps brokers in-the-know on an evolving insurance environment with regular MarketBeat newsletters, updates, compliance bulletins, and more. These are archived for easy reference. Our Documents Center organizes carrier documents, forms, and plan designs by market, carrier and category, and are available for download as needed.

Compliance Guidance & Training provides you with direct access to our Director of Legislative Awareness & Training, as well as a wealth of on-demand videos to simplify complex topics. Receive regular updates via email. Tune in online to Compliance Thursdays for the most recent guidance.

Compliance Guidance

EB Advisor, Digital Marketing Center (DMC) & Instant Marketing enable brokers to leverage Emerson Reid’s proprietary technology -- customized to your brand for a wide range of uses.

  • Create a professional, branded broker website using our template and content ideas
  • Send out professionally written, customizable email lead generation or retention campaigns
  • Deliver self-branded compliance and other bulletins directly to your client’s mailbox
  • Build a sales presentation using professional materials tailored to your brand

Medicare Quoting lets you take advantage of easy Medicare quoting capabilities to add this rapidly growing market segment to your toolbox while adding dollars to your bottom line.

Online Enrollment Technology simplifies the process of onboarding new employees for clients, switch to a new plan with minimum effort, and works seamlessly behind the scenes so you are a hero of efficiency.

Broker Transparency helps to create and expedite the necessary reports needed to stay compliant with recent financial reporting requirements.

Broker Transparency

Specialized Departments offer solutions to unique challenges with the guidance of team members with specialized experience.

Day-to-Day Business Support. We are here to make your life easier. We are experienced consultants, salespeople, and insurance professionals. Rely on us when you need advice or hands on help dealing with the varied challenges you face on a monthly, weekly and daily basis.

The Emerson Reid site can be viewed at emersonreid.com, unfortunately you cannot view all of the resources and tools available online until you are approved. Ask your Emerson Reid Account Executive about this easy process.

Financial Impact & Growth

All of the technology, the carrier and vendor relationships, the infrastructure and resources -- all of the amazing professionals we employ are here with the sole purpose of helping you grow your business and your bottom line.

Many Emerson Reid financial growth opportunities come from direct commissions and bonus programs, including:

  • Top of Scale Carrier Contracts in select markets
  • Ancillary Bonus Program
  • DBL Bonus Program
  • Medicare Referral

Less direct revenue tools can be found in every aspect of the Emerson Reid experience. For instance, many of our vendor resources offer upsell revenue. Others are available at no charge to our brokers, providing professional tools that make you an invaluable partner to your clients -- free to you.

Client Retention

Most brokers would agree -- your best customer is the customer you already have. You’ve already put in an investment in time, proven your value, and built a productive relationship. Unfortunately, that won’t stop your competitors from trying to take away your business. Emerson Reid provides an array of tools to nullify competitors, including innovative products the competition may not offer.

  • Professional Employer Organizations (PEOs) that supplement a client’s HR and administrative needs and spread cost across a group of small and mid-sized businesses
  • MEC, MV & Limited Days solutions that give you access to innovative cost-saving platforms often not available to your competitors
  • Health & Wellness programs that help you stand out in an aggressive environment.

There’s much more to Emerson Reid than unprecedented access to big name medical and ancillary carriers and plans. The resources, tools, solutions, and the specialized teams of very talented, experienced people are what make it well worth a few minutes to talk with your Emerson Reid Account Executive today.

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This information is designed to highlight various employee benefit matters of general interest to our readers. It is not intended to interpret laws or regulations, or to address specific client situations. You should not act or rely on any information contained herein without seeking the advice of an attorney or tax professional.

© 2022 Emerson Reid, LLC. All Rights Reserved. CA Insurance License #0C94240.