Our mission is centered around positioning our broker partners to grow and protect their business. With that in mind, we have secured and developed multiple resources necessary to gain a competitive advantage for new business development and client retention. With Emerson Reid as your General Agent, you will differentiate yourself from the competition!
Marketing & Lead Generation
With our technology and vendor partnerships, it's easy to conduct mass marketing campaigns to generate new leads. Our resources include:
• List purchase & lead generation vendors.
• Direct mail system with pre-designed
templates, which includes turn key printing,
labeling and delivery to the post office.
• "Instant Marketing Material" which is client ready, private labeled in your name and emailed directly to our brokers on a regular basis. Topics include carrier specific pieces, compliance bulletins, healthcare reform updates, and sell sheets.
• Digital Marketing Center providing the ability to conduct email marketing campaigns with real-time tracking results to identify which prospects and clients are most interested.
Quoting, Proposals, and Presentations
We understand time is important and should be focused on selling and strengthening client relationships. Our time saving resources include:
• Health Connect - a small group quoting and
proposal generation platform.
• Large Group Marketing Department - dedicated towards supporting our brokers on large group opportunities including RFP marketing, carrier negotiation, custom proposals, alternative funding strategies, ancillary cross sell strategies, and on-site sales and technical support.
• iDecide - a private labeled e-commerce platform where consumers can compare, apply for and purchase coverage from multiple health insurance carriers, directly online in a safe and secure environment.
Account Rounding / Cross Selling
To support the sales and services of products beyond group medical, we have established internal speciality departments and several strategic vendor alliances.
With our network of internal and external resources it is easier than ever to round out and protect your accounts.
Our resources include:
• ERC Ancillary Department
• ERC Disability / TDB Department
• ERC Individual Health Department
• ERC Large Group Department
• ERC Voluntary Department
• COBRA Vendors
• Human Resource Information System Vendor
• Payroll Vendor (no health sales)
• Professional Employer Organization
• Third Party Administrators
Value Added Programs
Providing clients with "value added" programs help to secure new accounts while providing incentive for the client to renew with our brokers. Our value added programs include:
• HR Connect – an employee benefit website offered at no cost to your clients with 10 or more medical lives written with ERC.
• HR360 – an online resource for step-by-step guidance on how to comply with a broad range of laws from Health Care Reform, COBRA and FMLA to how to interview, hire and terminate employees.
• Client Newsletter & Compliance Updates – a private labeled monthly newsletter and
on-going compliance updates that you can send to your clients.
• 5500 Document Preparation – utilizing state-
of-the-art software to help ensure compliance with all filing requirements.
In NY, the Dept. of Insurance requires employers to pay a fee for some value added programs. See your ERC representative for details.
